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This is the first test of a project in Sanity!!

“Podcasting was an obvious move,” Beehiiv co-founder and CEO Tyler Denk told TechCrunch in an email. “Fundamentally, newsletters and podcasts have massive overlap. Both are typically episodic, long-form content, distributed to an owned audience, monetized via sponsorship. Our roadmap is heavily driven by our customers. They’ve told us that they really want to consolidate all of their tools into Beehiiv, and podcasting specifically has been requested consistently across customers of all sizes.”

Denk says Beehiiv already has thousands of users with podcasts hosted elsewhere, which is why it makes sense to bring the format in-house. Of course, the move signals Beehiiv’s continued efforts to turn its platform into an all-in-one platform for creators, challenging Patreon and Substack, both of which have long supported podcasts. The push into podcasting builds on the company’s recent launch of a suite of creator-focused tools covering website creation, analytics, and more.